Designing the
foundations behind great enterprise services.

I connect design with business priorities, user needs and organisational governance to shape enterprise services that reduce delivery risk and improve adoption.

See selected work
Portrait of Jos Wouda

organizations I've worked with

Selected organisations including ING, ServiceNow, HSBC, Aramco, NHS, Aviva, Reckitt, de Rechtspraak, Elsevier, Noordhoff, Heineken, Orange Business, ADNOC, Shell, Miele, Zalando, Santander, European Commission and GOV.UK.

PORTFOLIO / SELECTED WORK

ABOUT ME

My work is about minimizing the risk of building the wrong thing, and maximizing adoption of the right one.

Hi there! I'm Jos, a Service Designer, Design Lead and proud Frisian. I work at the intersection of business strategy, user needs and organisational change, helping teams navigate complex enterprise environments where services, technology and responsibilities don't always align.

I bring people and perspectives together to challenge assumptions, uncover the problems behind the requests and turn complexity into shared direction. From service strategy to governance and ways of working, I focus on creating the conditions for meaningful, lasting improvements.

Me presenting Service Design work
  • Designing professionally since 2014. Questioning assumptions for just as long.
  • Most at home when the problem is bigger than the interface.
  • Netherlands-based. Frisian-rooted. Internationally minded.
SERVICE DESIGN UX & CX STRATEGY DESIGN CAPABILITY ENTERPRISE PLATFORMS
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