Designing the
foundations behind great enterprise services.

I help enterprise organisations connect strategy, governance and user needs. Reducing the risk of building the wrong thing and creating the foundations for adoption.

See selected work
Portrait of Jos Wouda

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organisations I've worked with

Selected organisations including ING, ServiceNow, HSBC, Aramco, NHS, Aviva, Reckitt, de Rechtspraak, Elsevier, Noordhoff, Heineken, Orange Business, ADNOC, Shell, Miele, Zalando, Santander, European Commission and GOV.UK.

PORTFOLIO / SELECTED WORK

STRATEGY · SERVICES · SYSTEM THINKING

ABOUT ME

My work is about minimizing the risk of building the wrong thing, and maximizing adoption of the right one.

I'm Jos, a Service Designer and Design Lead working across strategy, services and enterprise platforms. I like the messy part: understanding how people, technology, ownership and organisational decisions fit together. Turning that complexity into a direction teams can actually work from. I work best in complex service environments where journeys, teams, technology, ownership and governance have become disconnected.

I bring those elements back into a structurized system, turning complexity into clear direction, shared structures and user-centric foundations that organisations can build on.

Service Design

UX & CX Strategy

Design capability

Enterprise platforms

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