Designing the
foundations behind great enterprise services.

I help international enterprises connect business needs with user-centred strategy and governance, reducing the risk of building the wrong services and making them easier to adopt

See selected work
Portrait of Jos Wouda

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organizations I've worked with

Selected organisations including ING, ServiceNow, HSBC, Aramco, NHS, Aviva, Reckitt, de Rechtspraak, Elsevier, Noordhoff, Heineken, Orange Business, ADNOC, Shell, Miele, Zalando, Santander, European Commission and GOV.UK.

PORTFOLIO / SELECTED WORK

STRATEGY · SERVICES · SYSTEM THINKING

ABOUT ME

My work is about minimizing the risk of building the wrong thing, and maximizing adoption of the right one.

Hi there! I'm Jos, a Service Designer, Design Lead and proud Frisian working across strategy, services and enterprise platforms. I tackle complex environments where journeys, teams, technology and ownership no longer fit together, making it difficult to see what actually needs to change.

I connect user needs with organisational structures, technology and decision-making to create shared direction across teams. This means solving the right problems earlier and building the foundations, governance and ways of working needed to improve services at scale.

Me presenting Service Design work
  • Designing professionally since 2014. Questioning assumptions for just as long.
  • Most at home when the problem is bigger than the interface.
  • Netherlands-based. Frisian-rooted. Internationally minded.
SERVICE DESIGN UX & CX STRATEGY DESIGN CAPABILITY ENTERPRISE PLATFORMS
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